The Nigerian media entrepreneur argues that Africa’s creative economy needs platforms, payments and data infrastructure that the continent owns and controls.
Nigerian media entrepreneur Chude Jideonwo has a simple but uncomfortable argument: Africa cannot build a durable creative economy on platforms, payment rails and data systems it does not control.
In an interview reported by Nairametrics, he called for Africa-first technology platforms that are responsive to local creators and accountable within the continent. That means more than copying a foreign app with a local logo. It means building distribution, payments, trust and support around African users.
The opportunity is real. Nigeria’s creators, fintechs and young developers have shown what is possible. The next step is patient capital and regulation that rewards local infrastructure rather than treating the continent as a branch office of platforms built elsewhere.
Source: Nairametrics. Image: Nairametrics.